About Booktrust
Booktrust is an independent UK-wide charity dedicated to encouraging people of all ages and cultures to enjoy books. The written word permeates all our activity and helps us to fulfil our vision of inspiring a lifelong love of books for all.
Books and narrative – such as storytelling and writing through the web – can entertain and make us laugh, inform and satisfy our curiosity, or provide escape into the imaginative world.
At Booktrust, we recognise that rapid changes in technology are impacting on the way books are produced and bought. We want to ensure that no one is left behind and everyone has access to and choices about which books they read, and the confidence to appreciate and enjoy them.
We aim to make a national impact encouraging positive attitudes to books, reading for pleasure and family reading, by providing book gifts for children, resources and targeted campaigns. In this way, we ensure that every child and adult has the opportunity to experience the delight and power of books and the written word, regardless of income, language, literacy skills, disability or culture.
Viv Bird
CEO, Booktrust
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